Material World
Client
Material World
Evolving the way we shop
Material World is a startup in the luxury resale sector. Since its launch, it has evolved its business model from a marketplace to a trade-in debit card model with slow success.
The audience for luxury fashion had traditionally been high-end, but with a new focus on a circular economy, we identified a younger, more environmentally conscious audience as the new target for Material World.
Practical Future
A pivot from a luxury trade-in service to a curation service of luxury fashion at 10% of retail price.
Renewing the brand
We decided to shift its target to a casual yet refined audience. The overall look and feel is much more relatable and approachable.
Communicating Material World
We worked closely with the founder of Material World to distill the essence of the company and service, and helped articulate it — both verbally and visually.
End-to-end experience
I&CO designed the user service flow across digital and physical touch points, including the sustainable Material Box and packaging materials, making the circular business possible.
Our Role
Strategy
- Workshops
- Product Strategy
- Go-to-Market Strategy
Digital Product
- Product Design
- User Experience Design
- Interface Design
- Customer Journeys
- Service Design
Brand
- Brand Positioning & Architecture
- Brand & Identity Design
- Tone of Voice
- Messaging & Content Strategy
