IXI Branding
Client
OMRON Corporation
Brand development for OMRON’s new business creation platform.
Born with a commitment to solve social issues, IXI struggled to communicate its brand story. To inspire potential talent, a compelling story was imperative. I&CO worked with IXI to organize information within the company and develop a communication strategy to allow consistent communications across various touch points.
Designing the brand concept, statement, and logo
IXI’s business activities, brand message, and corporate culture were highlighted to formulate a powerful core brand concept. This brand concept was further broken down into brand statements to serve key messaging pillars.
Practical Future
A brand identity and communication strategy that ensures effective dissemination of IXI’s brand messages
Developing IXI’s brand story
A story that tells about IXI’s business activities, brand message, and corporate culture for a uniform perception to all
Branding guidelines and communication assets
Guidelines and communication assets that incorporate IXI’s newly developed brand identity, applicable both internally and externally.
Introducing IXI’s culture in company profiles and online journals
Slides introducing IXI’s business, corporate culture, and hiring information. In addition to slides, potential hires have access to online articles that provide insight into IXI’s culture.
Our Role
Strategy
- Primary Research
- Customer Insights
- Business & Market Intelligence
- Workshops
Brand
- Brand Positioning & Architecture
- Brand & Identity Design
- Tone of Voice
- Messaging & Content Strategy
